How To Grow Winning On-Line Imitator.
By George Rusky,
September 2004
Dear Fellow Marketers, without a long introduction, let’s get to the point.
And the point of the article is the question:
“To Imitate or Not?”
If you are among those who see hundreds of ‘lose or gain’ on-line messages, asking to follow pictures, written, audio, video testimonials, in short, duplicate something done, you will understand what I’m talking about.
So, what? To imitate?
”If someone,” you may say, “is worth imitating, why not?”
Then, an obvious question: ”Who is? What is the rule for choosing one/ones?”
Trust me, I’m serious.
In real life, if I want to get in touch with someone who interests me, I often fail to do so: the territory, time, connections, visa regulations, and so on and so forth.
On-line everything is easy: you can contact any one.
And that’s where the problem conceals.
After a week of submitting to a bunch of newsletters and e-zines you know a lot about the ‘flagships’ of today’s Marketing.
And, as the majority of them advocate long sales letters, you can imagine what it takes to go through their materials.
But the worst is, to identify, who to follow, who to imitate, whose actions to repeat.
I believe everything written about gurus, I trust the authors. I love their command of superlative adjectives used in their biz messages!
So, whom to decide in favor of?
Ever experienced the same problem? You have?
Let me tell you what I have come up with.
First.
Chose the on-line entrepreneur according to your life preferences, I mean how she looks, what she produces, how she made her web site, her style of writing, etc
Second.
Try to know as many/much as possible about the master and her business.
Third.
Purchase everything the guru has created: it will help you to propagate her and her business (it is called affiliate)
Fourth.
Whenever is it possible, promote your superior, e.g. your business cards, briefcase, tie, t-shirt, cap, etc.
Fifth.
Write about your trade partner, share the results of working for this business, never exaggerate.
Sixth.
Remain loyal to the chosen one. Rotation on-line is huge, yet trustworthiness counts.
Sevenths.
Imitate the most, if not all, what your leader does. Remember, even if it sounds alien, she/he is the one who caries the ‘burden’ of responsibility for your on-line success.
Eighth.
Make friends with your mentor. Get to know her family. Don’t just look at her as an entrepreneur, see the real person, like you and I.
Ninth.
Attend her workshops, seminars, take part in all her ad campaigns, be active in all she does in his business.
Tenths.
Prove, that your cooperation means a lot for you! As soon as she trusts you as an essential part of her business, an expert, she may invite you to take part in her endeavors, create a new product together.
Joe Robson once was asked to write a book for Ken Evoy. As the result of this creative ‘tandem,’ a book, no, THE book, the gift, “Make Your Words Sell” was given to the world.
Elevenths.
Be ready for biz offers: big businessmen start new projects, and, as it always happens, they look for someone to take care of the old ones. You might be the candidate to take up ‘the baton.’
And the final twelfth.
Think of starting your own business. As soon as you are ready for that, your teacher will help you to take off, to develop and win.
Starting your own successful business, must remain the aim, the crown, the apogee, the zenith of everything you are doing on the Internet.
With this in mind, let me wish you to find your the only one to imitate, and enjoy a happy on-line living!
By George Rusky,
September 2004
Dear Fellow Marketers, without a long introduction, let’s get to the point.
And the point of the article is the question:
“To Imitate or Not?”
If you are among those who see hundreds of ‘lose or gain’ on-line messages, asking to follow pictures, written, audio, video testimonials, in short, duplicate something done, you will understand what I’m talking about.
So, what? To imitate?
”If someone,” you may say, “is worth imitating, why not?”
Then, an obvious question: ”Who is? What is the rule for choosing one/ones?”
Trust me, I’m serious.
In real life, if I want to get in touch with someone who interests me, I often fail to do so: the territory, time, connections, visa regulations, and so on and so forth.
On-line everything is easy: you can contact any one.
And that’s where the problem conceals.
After a week of submitting to a bunch of newsletters and e-zines you know a lot about the ‘flagships’ of today’s Marketing.
And, as the majority of them advocate long sales letters, you can imagine what it takes to go through their materials.
But the worst is, to identify, who to follow, who to imitate, whose actions to repeat.
I believe everything written about gurus, I trust the authors. I love their command of superlative adjectives used in their biz messages!
So, whom to decide in favor of?
Ever experienced the same problem? You have?
Let me tell you what I have come up with.
First.
Chose the on-line entrepreneur according to your life preferences, I mean how she looks, what she produces, how she made her web site, her style of writing, etc
Second.
Try to know as many/much as possible about the master and her business.
Third.
Purchase everything the guru has created: it will help you to propagate her and her business (it is called affiliate)
Fourth.
Whenever is it possible, promote your superior, e.g. your business cards, briefcase, tie, t-shirt, cap, etc.
Fifth.
Write about your trade partner, share the results of working for this business, never exaggerate.
Sixth.
Remain loyal to the chosen one. Rotation on-line is huge, yet trustworthiness counts.
Sevenths.
Imitate the most, if not all, what your leader does. Remember, even if it sounds alien, she/he is the one who caries the ‘burden’ of responsibility for your on-line success.
Eighth.
Make friends with your mentor. Get to know her family. Don’t just look at her as an entrepreneur, see the real person, like you and I.
Ninth.
Attend her workshops, seminars, take part in all her ad campaigns, be active in all she does in his business.
Tenths.
Prove, that your cooperation means a lot for you! As soon as she trusts you as an essential part of her business, an expert, she may invite you to take part in her endeavors, create a new product together.
Joe Robson once was asked to write a book for Ken Evoy. As the result of this creative ‘tandem,’ a book, no, THE book, the gift, “Make Your Words Sell” was given to the world.
Elevenths.
Be ready for biz offers: big businessmen start new projects, and, as it always happens, they look for someone to take care of the old ones. You might be the candidate to take up ‘the baton.’
And the final twelfth.
Think of starting your own business. As soon as you are ready for that, your teacher will help you to take off, to develop and win.
Starting your own successful business, must remain the aim, the crown, the apogee, the zenith of everything you are doing on the Internet.
With this in mind, let me wish you to find your the only one to imitate, and enjoy a happy on-line living!
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